Still ignoring the urge to get started with email marketing?
Do you think it’s outdated because you have social media and feel you just don’t need it? Social media is great! I use it daily but just remember that you’re marketing to the masses on social media and your social media provider can decide to shut down at any time.
If they shut down, then you loose all those hundreds or thousands of followers that you built. With email marketing, you’re able to build a list of loyal subscribers so if social media happens to shut down for some reason that they don’t have to disclose to you, then you still have a list to market and communicate with.
In the case of email, it’s been around way before social media and most people check their email daily. I know I do. Doesn’t look to be deteriorating or going anywhere any time soon.
Most companies with employees even give their employees company email addresses as well. So it’s still prominent across the board. Now let’s get to those wimpy excuses that not you but your friend uses for not consistently using email marketing for their business:
1. I don’t have anything to say. Are you kidding me? Everyone has something to say. Are you a human who sometimes talks, reads, or even uses your brain to think from time to time? If yes, then you have something to say. You may not feel like you’re a natural at writing, blogging, email marketing, or online communications but you have a story to tell and ideas to share that might help someone else.
You even possess the capability to research other successful people in your field of expertise to gleam ideas from to get you started. My personal method for writing and letting ideas flow is to do it in complete silence (no tv, no people around to cause distractions, no radio, no anything that makes noise). You might just have to find your place in which ideas flow best for you. And don’t forget to provide value in that email!
2. I don’t have time to do it. Now this excuse seems to be used loosely for almost anything that most people don’t won’t to do. Yes, there are cases where you might truly not have time to do something. But, if you’re building any type of business then making time for consistent email marketing and building an email list is beyond valuable. Make time for email marketing to build a list of loyal subscribers that you can build a relationship with over time.
3. I don’t know how to do it. The good thing about not knowing how to do something is that if it’s not a new discovery, new invention, new creation, or an alien that just landed on planet earth, then guess what my friend? Someone else has already done it which means that if you need hand-holding, you can find someone to help you. That is if you’re really committed to doing it.
4. I can’t afford it. Now, if you’re using this excuse, please don’t mention this out loud. (Embarrassing) It is likely by far your most cost-effective form of marketing that you actually have to spend money for. It’s an intensely measurable form of marketing as you can track your numbers and see exactly who opened the email campaign, how many times they opened it, what time they opened it, and even see if they clicked on links and exactly what links they clicked. Many email marketing providers (mail chimp, constant contact, aweber) even allow you a free or low-cost trial to test it out for 30 or 60 days. After the trial period, the costs are still really low compared to other forms of marketing and you can track your ROI.
5. I’m afraid I won’t get subscribers. If you actually start doing it, you will get subscribers. You don’t get anything if you don’t do anything to get it. Some ways to get subscribers are by actually placing a sign up form on your website (you can even place a sign up form on your face book page if you have one), asking new people who you meet in person at networking events if you can add them to your email list, and you can simply even ask anyone that you know if you can add them to your list. I’m a subscriber on the lists of other people and other companies that I follow and buy products from as a consumer so trust me, it works.
6. I’m afraid won’t be able to keep subscribers. Let this be the least of your worries (aka wimpy excuse). If you get unsubscribes then don’t sweat it. You only want to keep people on your list who actually want to be on it anyway. Also, you’ll want to consistently add new subscribers to your list. Your online sign up forms can do a lot of this work for you as you become more active in your email marketing.
7. I don’t like to do it. Hey, I don’t particularly like getting up at 4:30am to go to my boot camp work out in the morning, but I know that I will actually get my workout done if I do it first thing in the morning. Getting the results you desire usually don’t always include the fun things that you like to do. All the highly successful people and businesses that I know didn’t have a joy ride all the way to success. You have 2 options for this one: (1.) You can decide to commit yourself to doing this unlikely task. (2.) You can focus on the tasks that you most enjoy and delegate email marketing to a team member.
Though I can think of other wimpy excuses, I will leave you with this list to chew on for now.
To your success,
P.S. – If you think of any other wimpy excuses that you previously had to getting started with email marketing, how you overcame breaking into email marketing, or if you’d like to share your commitment to getting started with email marketing for your business then feel free to share. I’d love to hear from you.